Shhh – Social Networking brings back Wispas

4 08 2008

Following the success of a campaign on social networking sites, Cadbury’s Wispa chocolate bar is to make a comeback for good on 6th October.  Apparently, Cadbury sold 20 million of the bars when it brought the brand back for a seven-week limited trial run in 2007 and is planning to bring it back permanently as the pressure for its return has continued on Facebook and MySpace.

“We brought it back temporarily to see if the desire was genuine, but fans are still rallying so we took the decision to bring it back for good.”

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