A “very unfortunate mistake”

8 07 2008

If any PR people need reminding why briefing documents should be written and distributed carefully, read this.

It seems that a rather ‘honest’ biography of Silvio Berlusconi was included in a briefing pack to journalists travelling with George W Bush to the G8 Summit that described the Italian PM as “an amateur in politics” and “hated by many”.

The statement from the White House says, “We apologise to Italy and to the Prime Minister for this very unfortunate mistake.”  I bet you do…




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: