A “very unfortunate mistake”

8 07 2008

If any PR people need reminding why briefing documents should be written and distributed carefully, read this.

It seems that a rather ‘honest’ biography of Silvio Berlusconi was included in a briefing pack to journalists travelling with George W Bush to the G8 Summit that described the Italian PM as “an amateur in politics” and “hated by many”.

The statement from the White House says, “We apologise to Italy and to the Prime Minister for this very unfortunate mistake.”  I bet you do…

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