Google overtakes the Beeb

25 02 2008

I was starting to think that Google had gone a bit quiet recently, especially after the euphoria over the web giant last year – but it seems that others hadn’t noticed this as the company has just been named the most powerful business brand in the UK, in an annual survey by research firm, Superbrands.

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I guess this isn’t so surprising but what I did find staggering (and quite reassuring as I am a bit of a traditionalist) is that “on average the members of the top 50 are 90 years old”, according to the chairman of the Superbrands Council, “demonstrating the power of longevity and familiarity in British business”.

Google, which replaced the BBC in the top spot, is the only firm in the top 50 to have been established after 1990.

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