An early version of secret corporate blogging?

12 07 2007

The Wall Street Journal has reported that Whole Foods‘ founder and CEO John Mackey posted many messages on Yahoo’s stock forums for about eight years, ending around August 2006, where he routinely cheered Whole Foods’ financial results, trumpeted personal gains on the stock, and bashed rival Wild Oats.  Mr Mackey used the pseudonym “Rahodeb,” an anagram for Deborah, the name of Mr. Mackey’s wife.

Looks like the folks at Edelman weren’t the first to try this sordid approach to communicating with audiences…

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